Create Display Steps into Summer 17 with Spring Brights in Copenhagen

Natural Background

All the sophisticated Scandanavians are renowned for choosing a soft neutral palette of colour in both their retail and home interiors.

The Danes are experts at adding layers of texture to create interesting homes and work spaces.

A backdrop of natural materials such as wood, ceramic, glass and natural fabrics such as cotton and even velvet (which is usually reserved for the coldest months) can be still seen all over town this summer.

Simple textures with brights is a theme in the most stylish interiors throughout the city.

Organic shapes are also important in fashionable places this year and modern furniture, lighting and rugs in rounded and soft flowing shapes give a happily retro and comfortable feel to living spaces.

Denim is a most wanted fabric of this season and the new versions included highly decorated and embroidered and upcycled fashion pieces.

Pass the Pastels

At Easter in stores around Copenhagen this April, sweet pastel colours burst through the bleak blankets of industrial winter shades.

Following fast are fresh flowers in candy hues that spring up all over town as if they refuse to contain themselves into just the bustling florists' stalls.

As the Danish enjoy frequently entertaining and socialising at home, there were several dining room displays showing how to lay an inviting Spring table.

Elegant tall vases full of Spring branches and flowers provided a central focus to pretty pastel coloured textiles and floral tableware.

Ceramic easter eggs and sugar candy added seasonal charm too. The look is nostalgic, sweet and feminine and everything looks good enough to eat!

Bright On

Summer 2017 officially started when the Danish swapped their neutral wooly layers for sunny bold colours.

Pink is popular and rosy petal shades can be seen in fashion and homeware. Red accessories add pops of accent colour to classic navy, cream and tan.

Sunshine Days

In exclusive department stores beautiful well crafted objects in silver and gold reflect the sunshine of the cold crisp Spring days.

Flashes of metallic brightness gleam from within the most exclusive of boutiques. Georg Jensen (a famous silversmith) is a good example of a successful Danish brand.

These shiny objects remind us of the superb craftsmanship this country still has in metalwork, cutlery making, and designing in steel, silver and precious metals.